Stella Stoetzel
Formless Beauty
Influencer Outreach and Content Creation
Formless Beauty wanted to grow its online presence through authentic influencer partnerships and engaging social content. As a marketing assistant, I identified influencers, managed outreach and relationships, and created photo and video content that helped bring the brand to life online.
My Role
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Influencer Marketing
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Creator Outreach
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Content Creation
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Short-Form Video
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Brand Representation
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Relationship Management
Challenges
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Finding the Right Brand Partners - Researched and identified creators whose audience, content style, and values aligned with the Formless Beauty brand. Formless is a clean Beauty Brand.
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Standing Out Through Outreach - Wrote personalized outreach emails that built genuine relationships and encouraged creators to collaborate in a competitive landscape.
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Creating Authentic Content - Developed social content that showcased products in a way that felt relatable, engaging, and true to the brand's voice.
Outreach Email Samples
*Some details were changed for privacy reasons
Content Creation
Instagram and TikTok
I created short-form video content and appeared in social campaigns showcasing Formless Beauty's products.
Influencer Collaborations
I secured these creators through personalized outreach efforts based on how their audiences and expertise aligned with Formless Beauty.
Gabriella
Bella
Sofia
Luselene
Ciana
Jenica
Takeaways
Working with Formless Beauty gave me the opportunity to gain hands-on experience in influencer marketing while contributing to both outreach and content creation. From researching creators and writing personalized outreach emails to creating social content and appearing in campaigns, I was able to see how different pieces of a marketing strategy come together.
One of the biggest things I learned was that successful influencer marketing starts with finding the right people, not just the biggest audience. Taking the time to understand each creator's content and personality allowed me to personalize my messages and build partnerships that felt like a natural fit for both the creator and the brand.
This experience also gave me the chance to grow my content creation skills. In addition to assisting in influencer outreach, I created and appeared in short-form content for Instagram and TikTok, giving me experience on both sides of a campaign. It showed me how authentic content and relationships work together to create meaningful connections with an audience.