Stella Stoetzel
Illinois Property Solutions
Website Redesign and Brand Refresh
Illinois Property Solutions needed a website that reflected the professionalism of its business. I redesigned the site to modernize the brand, improve navigation, and better communicate the company's services to prospective clients.
My Role
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Website Audit
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UX/UI Design
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Brand Messaging
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Copywriting
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Site Development
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Mobile Optimization
Project Challenges
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Outdated Digital Presence - The existing website no longer reflected the company's professionalism, experience, or service offerings.
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Unclear Messaging - Services, differentiators, and company's experience/mission weren't communicated in a clear or compelling way.
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Limited User Experience - Navigation, mobile responsiveness, and overall usability made it difficult for prospective clients to find information and take action.
Outdated visual design that didnt reflect the company's professionalism
Unclear messaging about services and value
Confusing navigation and site structure
Weak calls to action and limited engagement oppurtunities
Non-existent mobile user experience
Inconsistent branding and minimal trust signals
Before
After
Modern and professional design that builds credibility
Client focused messaging that communicates expertise
Organised navigation and site structure
Strategic calls to action that encourage engagement
Mobile optimization
Consistent branding and professional imagery that builds trust
Project Takeaways
This project gave me the opportunity to combine website strategy, UX/UI design, and copywriting while learning about a new industry. Before I started designing or writing, I researched the commercial property management industry, analyzed competitor websites, and worked closely with the client to understand their services, experience, and business goals.
One of the most rewarding parts of the project was helping Illinois Property Solutions define what sets them apart. Through research and conversations with the client, I helped identify their "hands-on, relationship-driven approach" as a key differentiator and incorporated that message throughout the website. I also wanted the company to feel more approachable, so I focused on writing copy that highlighted the people behind the business, not just the services they provide.
Aside from the website, I also refreshed the company's LinkedIn presence to create a more consistent brand voice across platforms. This project showed me that successful marketing isn't just about making something look better; it's about understanding the business, communicating its value clearly, and creating a cohesive brand experience wherever people interact with it.
Since launching the new website, the client has shared that they've seen increased engagement with the business. Hearing that feedback was especially rewarding because it showed how research, strategy, and design work together to make a successful impact.
